Our Digital Marketing Agency in Practice

Case studies with numbers you can interrogate

Each project starts with a constraint: margin, CAC, lead quality, or speed. These snapshots show the shape of the fix—not cherry-picked top-of-funnel fluff.

DTC Ecommerce · Giftable Home

Ecommerce · Peak Season

Problem: Rising CPMs and a flat ROAS. Creative fatigue every three weeks, and the team couldn’t see which SKUs to push in which audiences.

Strategy: Ladder tests on Meta (ASC+ with product sets), PMax with margin-aware tROAS, and a creative sprint tied to return rates and AOV, not just CTR.

What changed: Tighter catalog grouping, UGC and statics in a single learning loop, and a weekly “hero SKU” view shipped to the founders.

4.2× ROAS (90d blended)

−31% CPM vs previous peak

+2.1× Revenue in peak window

B2B team in meeting discussing lead generation strategy

B2B Services · Revenue Ops Consultancy

B2B · 6-figure ACV

Problem: Plenty of MQLs, few SQLs. Google Ads drove cheap clicks with weak intent, and the landing experience asked for a demo before trust.

Strategy: Tighten keyword cluster around commercial intent, gate heavy assets behind lighter calls-to-action, and A/B the hero: outcome-led vs logo-led. Added LinkedIn re-engagement to Search visitors.

What changed: Sales accepted more leads, and the pipeline forecast stopped diverging from actual discovery calls within six weeks.

+142% SQLs YoY

−24% Cost per SQL

Modern home exterior representing real estate lead generation

Regional Real Estate · New Developments

Real Estate · Geo-Targeted

Problem: Lead volume was fine, but no-shows and duplicate enquiries wasted agent time. Attribution between Meta and on-site was fuzzy.

Strategy: Geofenced campaigns to commuting corridors, form-field reduction, SMS confirmation automation, and distinct UTMs for each development microsite.

What changed: The ops team could prioritise by project and time slot, and cost per qualified viewing request dropped while volume rose.

+68% Qualified viewings

−19% Cost per qualified lead

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